Marketing Data & Activation Manager

Addison, TX · 2 weeks ago

About the job

Job Description: General Summary The Marketing Data & Activation Manager owns, modernizes, and scales the marketing data ecosystem. This hands-on leadership role is responsible for the architecture, governance, and activation of marketing data across Google Marketing Platform, GA360/GA4, Meta, Snowflake, and other advertising and analytics platforms. The role requires an experienced practitioner who can build marketing data infrastructure, create automated audience activation frameworks, manage complex tracking environments, and establish governance standards across large digital marketing programs. Success in this role includes improving data quality, operational efficiency, and marketing...