Senior Data Analyst

Atlanta, GA · 1 week ago

About the job

Where you'll be working: Knoxville or Atlanta. Relocation assistance to Knoxville may be provided. The Senior Data Analyst will report directly to the Associate Director and VP, Analytics. You will be spearheading the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development of and implementation - via Tableau and other resources - holistic, cross-channel measurement (and testing) plans to analyze performance. What you'll be doing: • Measurement Strategy: • • Researching and inferring how media is impacting the client's KPIs through media, web, and business performance. • Understanding the impact of a full-funnel...