Developer Technologies Product Marketer

Redlands, CA · 1 week ago

$96,000 to $100,000 a year

About the job

Overview You will have the opportunity to champion the needs of the developer community. You’ll evangelize key product and technology capabilities developing and implementing effective marketing plans and activities through the entire customer journey. Responsibilities Develop strategic product marketing plans that include multiple strategies, including campaigns, that drive awareness, demand, and adoption of ArcGIS products Align product marketing efforts and strategy with product development efforts and product roadmaps Develop user and buyer personas for assigned product(s) based on target audiences of ArcGIS products Develop persona-based product positioning, messaging, and go-to-market...