Digital Analytics Manager

Yerevan · 11 months ago

About the job

Description We are seeking a highly analytical and data-driven Digital Analytics Manager to lead our digital tracking, performance measurement, and insight-generation efforts across products and regions. This role will be responsible for ensuring reliable data infrastructure, analyzing digital user journeys, evaluating marketing performance, and producing actionable insights that directly impact acquisition, engagement, and retention strategies. The ideal candidate will play a vital role in shaping a data-first marketing culture and enabling smarter decision-making across all digital touchpoints. Responsibilities • Own and manage digital analytics tools such as GA4, GTM, Google Search...