Director, Audience & Data Strategy

New York, NY · 3 days ago

$150 to $150 a hour

About the job

Agency: Omnicom Media Job Function: Data and Analytics Job Subfunction: Data Strategy and Governance Job Description: Job Description: Position Overview: The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media...