Director, CRM and Data Integration

Atlanta, GA · 1 week ago

169,000 to 200,000 a year

About the job

Job Description Summary: The Director, CRM & Data Integration is the single accountable owner for turning first-party consumer data into ongoing consumer growth across the North America Operating Unit. This role leads the audience, CRM, loyalty, and data-integration strategy, including defining the business use cases, consumer-growth priorities, audience approach, activation requirements, and intended outcomes. The Director establishes the strategic direction and governance that connect consumer identity, first-party data activation, audience products, CRM, Nurture+, partner data innovation, and measurement into one growth roadmap. Working across Marketing, MarTech, Data, Media, Commercial...