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American Family Insurance

Lead Marketing Analytics Analyst (Hybrid)

WI Madison · 1 week ago

HybridFull-time

$99,000 to $167,000 a year

About the job

We are seeking a curious and experienced Lead Marketing Analytics & Measurement Analyst to support marketing analytics across media mix modeling, experimentation, and BI reporting. This is an individual contributor within Marketing Measurement. This role will provide hands-on analytical and technical support across Media Mix Modeling, experimentation, and incrementality, marketing reporting, and emerging analytics capabilities. Working within established and evolving measurement strategies and frameworks, this individual will conduct advanced analyses, develop scalable analytical tools and reporting, and translate results into clear insights for Marketing and business partners. You will...