Marketing Data Analyst

Austin, TX · 2 days ago

About the job

About the Role Optimal is looking for a Marketing Data Analyst with experience in performance digital marketing analytics. The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly quantify client performance objectives by maintaining our existing reporting suites, creating new methods of reporting, and automating repetitive tasks. The Marketing Data Analyst will join our Business Intelligence team – a team that re-imagined our data analytics from the ground up. We started with web tracking and attribution (Google Analytics, Google Tag Manager), then moved...