Senior Analyst Digital & Social Analytics

Ponte Vedra Beach, FL · 2 weeks ago

About the job

The Best Players Need the Best People. The Senior Analyst, Digital & Social Analytics leads the measurement, reporting, and strategic analysis of performance across the PGA Tour's digital and social media ecosystem. This role serves as the central point of accountability for audience, content, platform, and engagement analytics across owned digital properties – including the PGA Tour website, mobile applications, and social media channels. Working closely with Content, Product, Marketing, Media, Technology, Fan Engagement, and Executive Leadership teams, the Analyst transforms complex datasets into actionable insights that drive audience growth, deepen fan engagement, improve product...