MogiWells Fargo
Senior Lead Digital Product Manager – EMM & Orchestration
HybridFull-time
$159,000 to $305,000 a year
About the job
About this role Wells Fargo is seeking a Senior Lead Digital Product Manager within the Marketing & Sales Platform team to lead new enterprise Generative AI capabilities — EMM & Orchestration. EMM will serve as the central UI (“copilot”) for campaign managers to design, test, approve, and deploy marketing campaigns, while an orchestration layer coordinates a set of downstream AI agents that handle audience targeting, creative generation, channel activation, compliance checks, and performance insights. These capabilities will be an integral part of our overall GenAI Marketing strategy - Future Autonomous Marketing. As a product owner, you will drive complex feature delivery across EMM and...