Senior Marketing Analytics Specialist

This hands-on role will connect campaign and customer data to business results, helping marketing leadership understand what is working and where to invest. Reporting to the Marketing & Brand Manager, you'll build reporting, guide performance improvements and collaborate with an established team of customer insights analysts. This role has no direct reports. Responsibilities Analyze performance across digital advertising, email, direct mail, branch and community marketing. Connect data across campaigns, channels and customer segments to assess marketing effectiveness. Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and customer lifetime value. Translate findings into clear recommendations on budget allocation, targeting, messaging and channel mix. Support customer segmentation, campaign testing, retention and cross-sell analysis. Present insights to marketing leadership, executives and finance partners. Partner with analysts, IT, agencies and vendors to improve tracking, data accuracy and reporting. Qualifications 4+ years of experience in marketing analytics, performance measurement or a related data-focused marketing role. Hands-on Power BI experience and working knowledge of SQL. Demonstrated ability to turn analysis into business recommendations and measurable results. Strong communication skills, including presenting findings to non-technical and executive audiences. Experience combining data from multiple systems and working collaboratively across teams. Banking or financial services experience preferred; strong candidates from other industries will be considered. Google Analytics, CRM and marketing automation experience helpful; Klaviyo familiarity is a plus. The Opportunity Shape the marketing measurement approach, build reporting capabilities and directly influence business decisions in a collaborative environment. Remote work is available within the listed states, with quarterly in-person meetings.