Senior Marketing Analytics Specialist

Pittsburgh, PA · 2 weeks ago

About the job

This hands-on role will connect campaign and customer data to business results, helping marketing leadership understand what is working and where to invest. Reporting to the Marketing & Brand Manager, you'll build reporting, guide performance improvements and collaborate with an established team of customer insights analysts. This role has no direct reports. Responsibilities Analyze performance across digital advertising, email, direct mail, branch and community marketing. Connect data across campaigns, channels and customer segments to assess marketing effectiveness. Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and customer lifetime value....